Samsung – Hi Hey Hello

Music video, youth culture, cellphone, love story, transitions, technique, in camera titles, choreographed action, like musical, student wakes up in the morning, light moving, messy dorm room, turns off alarm on phone, routine, brushing teeth, texting, smsing, late, rushing, dressing in hallway, school, slow clapping, embarrassed, lecturer cross, projection on board, leaning forward, looking at girl, pushes friends head down, takes picture, crush, whip pan, to outside, new location, way to change background, girl walking with coffee, sharing image instantly with friends, holding mobiles together, waving same graphic, trying to get attention, men in space suit, like one take, library, gets book off shelf, shy, hiding behind book, impressing, prisoner band in background, quirky, dreaming, jump on table, funny dance together, take photograph, characters, animal costumes, wakes up, fright, courage to talk to, watching video, missed chance, aerial shot, people make star shape, into heart, lifting paper, says hello, making words with bodies, hedges cut into letters, frat, house party, see across room, in love, nerdy African American friend, sidekick, girls jamming, dancing on couch, filming, greeting, hug, kissing, flirting, fun, could be uploading to social media, Instagram, Facebook, silly dancing, messing around, blowing bubbles, take photo of self, finally gets girl, hand swish changes screen, calling, clumsy, looking at images, laughing, using technology to create memories, remember, split screen, talking on the phone late at night, teenagers, same thing at same time, lift hands in air, match cut, outside at night, lots of people holding up their phones, like flash mob, funny ways to feature band, falling in love, looking at girl across the room, student life, students, fun with friends, socializing, dancing

Director: Joseph Kahn
Production House: HSI
Agency: Leo Burnett, USA