MTN Dew

MTN Dew – Your soul need Dew
Art direction, Costume, Non-Alcoholic beverage, Fun, VFX, Transformations, Leisure activities, Reflection, three young people leave work and have a night full of fun activities as their animal spirits, human bodies and animal heads, inner wild creature coming out, remembering your wild spirit, turning into your spirit animal, from drudgery to fun, colourful, people turn into animals, lizard head, snow leopard head, chicken head, bland and boring office, office cubicles in a desaturated world, boring work environment, people sitting in cubicles, tracking towards a man sitting in his cubicle, looks at a photograph of him with his friends, sees a reflection in his computer of a lizard head, confused look, young woman sitting in a diner, doing work or studying, seeing a reflection of herself in the window but with an animal head, man taking the trash out in an alleyway, putting rubbish bags into a dustbin in the street, looking at a pool of water he sees a reflection of himself as some kind of creature, guy walking up to a vending machine and selecting a bottle of Mountain Dew, walking into a lift, looking at a reflection in the lift of his own head, lizard head, woman in diner looking at a reflection of herself in the serviette holder, camera zooms into reflection and we see a POV of her hands turning into animal hands, hero walk on the street of the three friends now with animal heads, going to a karaoke bar, laughing at a friend singing karaoke, playing pool, driving a dune buggy, lying on the roof of a buggy, bird headed woman, spray painting a mural on a wall, street art, playing tv games in a trailer, mobile trailer, decked out for fun, stuck in traffic, three people walking heroically towards the sunset on a rooftop, watching the sunrise, turning back into people, people as creatures

Directors: Los Pérez
Production House: Biscuit Filmworks
Agency: TBWA/Chiat/NY
DoP: Memo Garza