Molson

Molson – Backyards
Alcoholic beverage, Beer, Socializing, Fun, Group activity, People, Unexpected event, a summer’s day backyard party takes an unexpected turn when someone pushes down a fence but luckily neighbors join in as they are all drinking Molson beer and collapse all neighboring fences in a movement creating a big event, people in the backyard party enjoy each other’s company but it’s getting crowded, an African American man mistakenly pushing down the neighbor’s fence, a group of Mexican middle aged men drinking Molson beer at the backyard joining the party, the man collapsing the other neighbor’s fences as they’re also having small parties and making it one big party, fence falling and breaking a garden ornament, a man having an ice bath joining the movement, a man walking in his backyard joining in as it ends up being a big event, building up, party getting bigger and bigger as fences come down, match cutting different types of beer cans in people’s hands

Director: Bastian Glaessner
DoP: Mátyás Erdély
Agency: Rethink