Lexus

Lexus – Rise To It
Camera movement, Sport, Cinematography, Growing up, the journey of a young boy becoming a professional tennis player, tennis player standing on a glass surface serving tennis ball, intent look on athlete’s face, sweat dripping from nose of an athlete, tennis court illuminated with darkness around, teen boy playing with a necklace around his neck, teenager in his bedroom, little boy standing in front of misty trees, baby in a crib, camera rising up, camera has floating feeling in every scene, camera drifting up in every scene, camera lifting up in a crane move, camera moving up in every scene, mother lifting toddler holding a tennis racket, baby in a crib, linesman rolling out tennis net, young boy practicing tennis serve, tennis ball machine, mother watching son practicing tennis in the rain, sitting in her car, a rabbit in the spotlight of a car, a little boy climbing a very tall ladder, waking up to an alarm clock, doing push-ups in his bedroom, doing box jumps in a gym, coach screaming, screaming from frustration, taking something out of the boot of a car, stringing tennis racket, tennis ball bouncing in the rain, grit and determination, the difficult journey of a professional athlete.

Director: Elliott Power
DoP: Lukasz Zal
Production House: Love Song
Agency: The&Partnership