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Cuddly
Title:
Cuddly
Categories:
Children/kids, Detergents & cleaning products, Emotive, Family, Male lifestyle, South African
File Source:
https://www.youtube.com/watch?v=1DU4K634_hQ&ab_channel=VMLANZ
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NOTES
Cuddly – Love that Lingers
Children/kids, Detergents and cleaning products, Emotive, Family, Male lifestyle, South African, the relationship between a father and daughter highlighted by the softness of Cuddly fabric softener on clothes, a father sends a note in his daughter’s lunchbox telling her he loves her and she sends a note back by leaving it in her pocket which he finds when he does the laundry, a man pouring detergent into a washing machine, doing the laundry, putting washing in a washing machine, children running past father making sandwiches in the kitchen, father cutting off the crust on sandwiches, girl smelling her jersey after she puts it on, father tying girl’s hair in the bathroom, single dad doing daughter’s hair, girl getting a note from father in her lunchbox, father getting a note from daughter in her clothes as he is doing the washing
Director: Dani Pearce
Production House: Revolver
Agency: VML