Celio

Fashion, Fun, Lifestyle, Male lifestyle, Music video-like, Art direction, colour blocking, colourful, African American men, fashion for men who are creative and aren’t afraid of being different or unique, man in underwear closes door of washing machine and proceeds to read newspaper, man walking down painted installation artwork of a living room, men with long blond hair sitting on golf cart on golf course, man in a suit and helmet on head riding horse down square block, African man in stylish red clothes that stand out walking confidently through crowd, a group of male friends enjoying pool in cargo bed of bakkie, three boys peering over wall to look girls sunbathing on pool, man taking out suit from tumble dryer, two friends laughing in the back of a taxi in the pouring rain, man with baby in baby carrier walking down stairs while reading newspaper, African man laying on couch in living room with cheetah cubs, man posing in front of green screen in the desert, boys with attitude, fashionable people, funky men

Director: James F. Coton
Production House: Phantasm
Agency: M&C Saatchi