Apple

Apple – Another Birthday
Real, Documentary and docu-style, Family, Celebration, we meet real people who are survivors of life threatening incidents as they get to celebrate a birthday they thought they’d never have thanks to iPhone features like Emergency SOS, Crash Detection and Apple Watch features like irregular rhythm notifications and alerts for high and low heart rate, A Japanese man sitting inside his home, clothing on a washing line, receiving a message on a smart watch, a mom comforting a baby in a cot, a man making coffee in the kitchen in the morning, birthday messages coming through on the phone, a man saying prayers on a prayer mat, a husband kissing his wife in bed in the morning, a little girl receives a happy birthday message on her smart watch, a woman stretching, birthday messages on iPhones, a woman walks into a backyard, birthday party, a family celebrating with a Japanese man, a family cooking in a kitchen together, a man laying the table, an African American family dancing in a home, people on a beach, birthday candles being lit on different birthday cakes, birthday celebrations in different birthdays in different homes, getting emotional, hugging each other, close family members celebrating birthdays, happy birthday celebrations, explainer titles, a mother bathing a baby, people clinking glasses together at a table, family celebrations, montage of home movie footage of real people enjoying their lives

Director: Goh Iromoto
Agency: TBWA\Media Arts Lab