Nike

Nike – A Beautiful Run
Activewear, Colour grading, Digital world, Health and wellness, VFX, woman putting on shades that make her jog in a colourful digital world, jogger taking a breather on country road when floating cube opens and offers running sunglasses, woman putting on shades and world turning to virtual reality, camera tracking into shades that show an eye, earth in space and a head floating in space like a planet, woman standing on canyon, head of man appearing from behind mountain, woman jogging in a distorted reality, giant man watching woman jog past, woman running and jumping over space, sweat falling down woman’s face, woman running with effects trailing behind her, woman running up to giant man, sunglasses on woman disappearing, large figure of Eliud Kipchoge giving her motivational speech as she runs in virtual reality world

Agency: Wieden & Kennedy London