Nike Football

Nike Football – What The Football
Celebrity appearance, Editing, Humour/comedy, Multimedia, Past to present, Performance, Period, Transitions, Sport, Use of stock footage, father and daughter focused on a soccer match on TV and time travelling, watching the game on TV, stock footage of female soccer player placing ball on field, father and daughter celebrating in TV room, man slipping on a toy and falling on his back, camera tracking into telephone on carpet into digital tunnel full of objects, man being hit on face with digital soccer ball and waking up from coma cheering, woman talking to father hooked up to medical machine in home, woman smiling on medical machine screen as daughter unplugs, woman on street kicking soccer ball, daughter giving father tea, woman appearing in room playing with soccer ball then drinking tea before going out door, woman kicking soccer ball that goes around soccer ball making factory then out of window, soccer ball flying through window into hands of man sitting on bed, man watching video of girl doing soccer ball tricks in supermarket with grocery items, people running onto field as woman is dribbling ball, woman at door giving man a cake, man eating slice of cake while slouching on couch, stock footage of different women in real life, video game and 2d animation, woman introducing father to his granddaughter

Director: Alaska
DoP: Greig Fraser
Production House: Iconoclast
Agency: Wieden+Kennedy Portland