Lidl

Lidl – Those Who Support Us
Family,  Sport, Performance, Supermarket, Home life, Growing up, Emotive, a single mother raises her son and supports his hockey career until he gets injured and has a daughter that plays, parents who support a child’s sport, mother and little boy at exterior ice hockey rink, putting on his helmet, car and protection of a mom, she packs shelves at supermarket while son practices hockey in the aisles, boys bedroom at night, child’s drawing on the fridge, going to hockey practice, marking his height on the wall, staying late and encouraging him as he practices shooting for goal, falling down, high-fiving him, mother proud of son, Sports medals, congratulating him, lots of practices, eating dinner together, watching the game together, watching the game on TV, cheering him on, distressed reaction as he sustained an injury, hockey injury, consoling son with broken arm, recovery, nursing him back to health, proud mom in the audience, doing the laces of his daughter’s skates

Director: Pete Riski
Agency: Folk Finland
Production House: Directors Guild / Siiri Koponen