Apple

Apple – Introducing Apple Watch Series 8
Camera movement, Health and wellness, Jewellery & accessories, Sport, Technology, Vignettes, people using the new Apple watch to exercise, train, wake up and monitor health, man wearing earphones standing looking at digital wristwatch counting down, smartwatch, man jogging through town, running shoes running on ground with text onscreen about stride length, aerial view of man jogging with line trail line behind him, another version of man jogging next to him, woman swimming in Olympic pool lane, wristwatch on hand that’s swimming underwater, wristwatch on woman’s arm shooting out water through hole, man sitting on park bench looking at heart rate on Apple watch when donuts start floating down, man floating up as donuts float down, donut hitting Apple watch on man’s wrist, man waking up from nightmare, having a dream, waking out of a dream, man working out in living room with machine looking at wristwatch, woman waking up and looking at Apple watch on wrist, African woman standing paying for items, woman falling off mountain bike and pressing “I’m OK” on Apple watch, camera tracking around the inside of Apple watch, man hitting airbag in car with bananas all over hood of car after hitting truck, jogger looking at stats on wristwatch

Director: Craig Gillespie
Dop: Joost Van Gelder
Phantom Op: Antonio Urquijo