Lululemon

Lululemon – Feel Canada
Children/kids, Family, Flashbacks, Group activity, Lifestyle, Nature, People, Weather, African Canadian woman having flashbacks of her young self on winter season intercutting with her grown up wearing Canadian red winter jacket, establishing shot of desert soil and icy water, close up son fabric, African woman walking into her bedroom, holding red jersey, girl having flashbacks when she was a child wearing red jacket in the snow, featuring clothing in detail, photos on bedroom pedestal, man in room wearing red jacket, paraplegic kids playing hockey in the neighborhood, woman with red winter jacket with maple leaf walking around lake water, people running across the city streets at night, couple embracing, man and woman running on beach shore, Native American family playing in snow and making snowballs, icy water splashing, feeling of winter, snow and ice, man walking around snowy forest, family swimming in icy water with kids, people wearing red winter jackets dancing around lake, young African girl looking up transitioning to woman around group of people touching snow flakes, being Canadian

Director: Natalie Rae
DoP: Evan Prosofsky
Production House: Object & Animal
Agency: Droga5