Sports Direct

Sports Direct – Beat The Quit
Cellphone and cellular, Fashion, Female lifestyle, Health and wellness, Match cutting, Social media usage, Sport, Transitions, different women exercising in sportswear around the city, camera tracking into closed eye of woman which opens when alarm clock rings, waking up and looking at phone, POV from cellphone of woman recording video, female hand pressing touch screen button, girl getting dressed and zipping up her hoodie, girl standing at apartment door looking up at the rain, woman jogging in tunnel with three joggers passing her, couple jogging through park at night, girl lifting weights in gym at night transitioning to girl flipping tyre, exercising, people running through forest transitioning to man wearing Sports Direct winter jacket, girls flipping the fries held by man and then running away, young women running in a tunnel with graffiti in the walls

Director: Zac Ella
DoP: Ben Magahy