Further Than Ever

Nike – Further Than Ever
Sport, Sound FX and Sound design, POV, camera movement, action, people, empowering, intense, featuring some of China’s most accomplished female athletes, feminism, women in male roles, what it takes to become an athlete, sportswomen, tennis player, snow-skier, basketball, basketball court, tracking out of the side of a mountain, transition from studio to outdoors, mercury running on tennis court lines, mountain climber, rock-climbing, high-jump, soccer, rowing, boxing, judgemental whispers, sounds of negative voices, overcoming doubts, world champions, breaking stereotypes, Chinese athletes, reflection in an eye, close up of an eye, rowing team, transitions, female boxer in a surreal high angled boxing ring, portraits of athletes

Director: Ian Pons Jewell
Agency: Wieden + Kennedy Shanghai
Production House: Academy Films