Coca-Cola – Let’s Go Crazy

Non-alcoholic beverage, vignettes, montage, around the world, could be true stories, real, freeze frames with titles, people do random acts of kindness all over the city to make people’s lives better, selfless, making the world a better place, improving stranger’s lives, connecting people, coming together, ringing bell on a bicycle, man hailing a cab, person in front steals taxi, takes, putting hand out, girl on bike high fives random people, making someone’s day, laughing, smiling, out of the norm, going out of your way, toll gate, girl pays people’s tolls, special South African handshake, looks like Chapman’s peak, car hooting, thanking somebody, hospital, giving away your birthday presents, giving people gifts, woman painting hearts all over the city, boy saves a mature man from a burning house, saving somebody’s life, hugging, giving away envelopes of money, running through the city at night, like burglars, robbers, carrying plants, planting trees secretly all over town, green, eco friendly, instagram photos of flowers, hanging swings in strange places, under a bridge, street lights, adults swinging, businessmen playing, subtle product placement, couple, pram, drinking out of a bottle, public speaker, activist, stop war for one day, African children singing, live song recording, quick finale montage, moments of joy, gratitude, love, coke, positive, happy

Director: Henry Alex-Rubin
Production Company: Smuggler
Agency: Ogilvy, Sao Paulo, Brazil