McDonald’s – Euro 2012 – Seats

Sport, food, vignettes of sports fans watching a game on TV, television, in various situations, people from all walks of life, things to sit on, slow motion standing up, parallel editing, storytelling, could be looking at the same match, reacting to, emotion, all getting up at the same time, people doing the same thing, connected, watching screen, nervous, African man, anxious, stressed, men in office, anticipation, mature lady on couch, lounge, starts moving forward, off chair, family all lifting up, leaning forward, factory workers, mechanics, taking a break, outside, stack of tyres, quirky, hipster couple in caravan, mimicking action of soccer, football, header, apartment, bachelor pad, listening on radio, lunch break, friends, old age home, grandparents, shouting, cheering, happy, won, exultation, fist pumps, angry frustrated, false alarm, goal, score, going nuts, crazy, ballistic, celebrating, loose it, get it back, jumping up and down, extreme emotions, bums off seats, getting up, person sits down, eating with friends in takeaway restaurant, chips, talking to, packshot in situ, wooden board, McDonalds, MacDonald’s, MacDonalds

Director: Pete Riski