Toyota Prius – Higher (Korean)

Car commercial, driving, past to present to future, futuristic, road trip, transitions, transformation, transport, travel, voice over, costume, through time, around the world, post production intensive, vfx, use of stills, Asian boy 5 to 10 years, Asian male 30 to 40 years, Asian man 50 to 60 years, boy running, boy looking out open window, curtains blowing over child’s silhouette, car pulls up in driveway, car in driveway, man waiting for someone in his car, car exterior, car interior, cellphone charging in car, charger, battery life status, picking up cellphone, boy looking up to the sky, boy in car looking out of the window at the sky, plane in the sky between clouds, clouds over field of grass, driving, looking up, architecture, walking through passage, tourists, exploring, driving in city, built in gps in car, finding their way, tall modern building, looking at skyscraper from below, sneaker walking, airport, child looking out of airport window, boy transforming into man, growing up, childhood experiences, childhood memories, transforming into an astronaut, putting on helmet, astronaut helmet, space helmet, space suit, walking out of space ship, space pod, reading futuristic magazine, technology advancement, read hologram newspaper article, walking on another planet, out of this world, epic, looking at a picture, reminiscing, remembering a different time, old man looking up to the sky from his car, astronaut smiling up at the sky, looking at earth from another planet, outer space, stars and the moon, car beauty, driving past beautiful landscape, brown dried grass, mountains in the background

Director: Lloyd Lee Choi
Agency: Intertred