General Electric – Catching Lightning in a Bottle

Graphics, studio, testing, titles, GE engineers attempt to catch lightning in a bottle, man pushing a car, broken down car, tow truck, towing vehicle, truck towing a broken down car, drawing of Benjamin Franklin and his kite experiment, history of an expression, scientists walking into a testing facility, laboratory, lab, giant generator, generating volts, experimenting with electricity, setting up for an experiment, dummy, flicking the switch, switches, control panel, voltage, electric, electrical charge, lightning strike, striking, explosion, extreme slow motion, slow-mo, putting out a fire, fire extinguishers, generating, constructing a device, creating a machine, animated diagram demonstrating the experiment, surge, using a bottle of lightning to start a card, victory, success, successful outcome, car driving out of a garage

Agency: BBDO, New York